By Mike Ferring
In 2018, AYC membership is higher than ever, with 235 member families as of June 1. We have active series at two lakes, well-attended monthly meetings with interesting speakers, a nonprofit arm in ASF with sold-out adult classes and well-subscribed kids’ classes, and large entries in the Birthday Regatta, Governor’s Cup, Tall Cactus and Ruth Beals Cup. We have high-level equipment to run our races. Our club communication, event registration, and governance are all excellent.
Yet, it’s smart to look for ways to improve. Is our membership getting gray? If so, how do we recruit and engage younger members and their children? While registration for “event” races is very good and series entries are still strong, not as many boats are showing up on the race course. How do we get more out?
Commodore Rob Gibbs has set up four committees to create various initiatives to strengthen the club, including one aimed at building the racing program, which I think is the core of the club.
Below are some thoughts, a combination of my own and those of a group of hard-core racers we pulled together for an hour recently: George Sheller, Martin Lorch, Joel Hurley, Skip Kempff, and Scott Richards. If you’re looking for solid answers, this is not the place. These are mostly questions and perspectives rather than answers or prescriptions. Here we go.
The task of growing the sport of sailing in Arizona confronts some broad society problems in addition to our own local ones:
- Sailing has always been a minor sport, especially away from the coasts.
- Boat sales have been low for years.
- Participation in sailboat racing is dropping nationally.
- There is increased fragmentation of all leisure activity.
- There is general reluctance to commit time to any single activity.
- Natural life cycles bring people in and out of sailing: career, kids, retirement, travel, health and fluctuations in disposable income.
AYC can’t change any of these mega trends, but we know we need to adapt our programs to them if we can. Our subcommittee has identified some of the barriers we might be able to influence:
- Time commitment required for series racing.
- Availability of crew.
- Availability of boats.
- Knowledge of the sport and its rules and the ability for new people to join the action.
- Quality of the sailing: wind, competition, too many fleets and choices
We now have more racing than at any time in the club’s 60-year history. Sailing in every event (as some of us do) requires a considerable time commitment. It also spreads our available entrants and boats across more sailing choices.
Choice is good, right? Options are good, especially in an era when there’s so much competition for our time. But it also means we’ll probably have fewer boats at each event.
This is seen most clearly in the spring and fall race series. At Lake Pleasant, Catalina 22, Multi-hull, and JaM fleets are scoring (and racing) Saturday only. On Sunday morning this spring it was not unusual to have 2-3 Thistles, 2-3 Sport Boats, and a half dozen Spins on the water. If one of those fleets was on RC, the numbers dropped. At TTL, we saw 4-6 14.2s, 4-6 Lasers, and 2-3 Portsmouth… and one of those fleets was always on race committee.
Do we need to increase throw outs so more people will participate? Or do throw outs simply mean “I don’t have to show up”? Is a season championship an outmoded concept? No one has proposed a good answer.
Members of our group noted that missing a weekend means giving up a good finishing position. You have to show up to place in nearly any of the fleets. Since it’s difficult to make all the races, do entrants simply give up and not bother to race other weekends as well? Instead of more throw-outs, is there a way to use the redress model and give missing racers an average of their other scores?
What is clear is that the one-day events (Beals, Governor’s, Tall Cactus) are working and appealing. They’re a small commitment, casual, and social. It’s a winning concept. But this caution: these events work partly because they’re unusual and special. Adding more would doubtless reduce the numbers for each.
Availability of Crew
We frequently hear skippers say they can’t find crew and we hear people who want to crew say they can’t find boats on which to sail. Clearly this is an issue we need to fix.
The group said we need to know more about the crew list people in order to decide whether to consider them. Possible answer: adding questions to the form and perhaps vetting all crew-list additions by phone to find out more about them and clarifying their commitment.
The key requirement for regular crew: to show up on time, every time, ready to race. Could we have a pool of people who would commit to sail on a given weekend and then make sure they get on boats? Would the new Go Sailing app help?
What about having a crew class where potential crew could learn the fundamentals? Or is the existing Introduction to Sailboat Racing class sufficient? (I think it should be.)
Availability of Boats
Sailors need boats and often new people don’t have boats, can’t afford boats, or aren’t ready to commit to a particular kind of boat. If they can’t crew, they drift away from the sport.
The adopt-a-boat program has been a boon, getting people onto boats who wouldn’t otherwise be able to sail and simultaneously strengthening the 14.2 fleet. But it has its limitations: people want to sail at times when the adopt-a-boat program isn’t operating. Is there a way to overcome this?
Is there a way to create a parallel keel-boat program? Would it be possible, for instance, to field a Tumbleweed Catalina 25 as a JaM entry with newbies onboard? Could we find a way to put a Catalina 22 or Santana 20 in play?
What about getting the juniors on board a keel boat for Lake Pleasant racing?
Why don’t people get their boats on the water? Many, including some board members, don’t do it. This might be a good target for a little market research.
Knowledge of the Sport
Are we doing enough to familiarize new people with the way the game is played? What additional classes or sailing opportunities could we provide to get people over the threshold and into the sport?
At one time, the club offered a “Challenger” fleet for new racers and put an experienced sailor on the boat for a while to help speed the orientation. It took a dedicated person to coordinate (Patty Rosky in that case), but it worked for a while.
Could we have a non-scored race weekend (or race day at TTL) where leaders of fleets could help people new to the fleet to compete better and to introduce new people to the different boats?
Quality of Competition
Unfortunately, there isn’t much that we can do to improve the wind. But what about the fleets?
Skip Kempff rightly says that the strength of the club depends on the strength of the fleets. How do we work to build them? Are there too many fleets for the number of competitors? Does this dilute the racing? How could we funnel boats into certain fleets to reduce fragmentation?
George Sheller would like to see us guide people into fewer types of one-design boats, perhaps C22, C14 and Laser. It’s unrealistic, he admits, to think that anyone would sell a PHRF boat to move into one of those fleets, but it might be possible to encourage newbies to go in that direction.
Thistle, Laser, and Santana 20 (and formerly Buccs) have been aggressive about finding boats for potential skippers, even lending them boats to try them out. How could we support this effort?
One stop-gap approach at Lake Pleasant would be to start more than one fleet at a time while scoring the fleets separately. For instance, one Sunday morning the Sport Boats started with the Spin fleet, which was more fun than sailing in a tiny fleet. However, Bob Worrall and I nearly came to blows on the VHF when I was PRO and wanted to start two JaM boats with the C22s. He wouldn’t hear of it. I think his viewpoint on this is short-sighted, but we’d need to get the Fleet Captains to agree if we go this way. (In contrast, Scott Richards and the Thistles welcomed the Fireballs into their start when there were three Fireballs racing.)
We also want to make sure there remains an avenue for those of us who enjoy higher-performance boats.
What can we do to support the fleets in attracting new members?
I hope this somewhat rambling essay can start the discussion. There are some specific steps we can take and others that will come from talking about it.
- Continue to run and promote headline one-day events (Beals, Governor’s, and Tall Cactus)
- Attack the issue of matching crew and skipper
- Survey members to learn why they aren’t racing more often to discover answers
- Look at providing boats for a few newbies
- Consider combining fleets on starts
- Funnel new members into existing one-design fleets